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EDITORIAL

Direct Selling

and Multichannel

Direct sales is a channel that brings together company and final consumer through independent operators, without the need of physical stores. Historically attached to female emancipation and developed by companies which associated their names to this channel, direct sales has been experiencing two equally important realities: (i) its adoption as part of the diversification strategy of businesses that traditionally explored other channels, and (ii) the search by direct selling companies for new distribution channels for its products and services.

Multichannel, in its turn, is a relevant XXIst century trend. Being there for the client wherever he/she is and making your product or service reach him/her through the means the client wishes became not only a differentiation but also a survivorship factor for many businesses. Making the many sales channels interact among them is what transforms multichannel into omnichannel.

Direct sales and multichannel, therefore, meet as a mutual and simbiotic necessity. Legal expertise in this topic is an absolute differential for companies seeking this competence.

BOOKS AND E-BOOKS

Book: Direct Sales | Legal Concepts

by J. Rubens Scharlack and Gabriel Burjaili de Oliveira

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DIRECT

SALES

LEGAL CONCEPTS

First legal doctrine material on direct and multilevel sales that is known.

 

VIDEOS AND WEBINARS

IRKOCHATS: Overview of Omnichannel

with J. Rubens Scharlack

IRKOCHATS: Advantages, challenges and success stories

with J. Rubens Scharlack

CIEE: Sales channels: Opportunities and Challenges for your business

with J. Rubens Scharlack, Gabriel Burjaili de Oliveira and Andreia Moraes

 
 

OUR ARTICLES

 

RELATED AREAS AND KEY PROFESSIONALS

> Civil

> Consumer

> Intellectual Property

> Corporate

> Labor

> Tax

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J. Rubens Scharlack

Founding partner

International, Institutional Relations, Corporate / Mergers and Acquisitions and Tax

Full profile

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Gabriel Burjaili de Oliveira

Partner

Environmental, Civil, Compliance, Consumer, Contracts, International, Regulatory, Institutional Relations, Corporate / Mergers and Acquisitions and Labor

Full profile

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Andreia Moraes

Partner

Tax

Full profile

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